The Dove back-to-school season is about more than pencils and backpacks—it’s about helping kids step into the classroom with confidence. This year, Dove invites families to join a movement that goes beyond shopping. By choosing Dove products, you also support Big Brothers Big Sisters®, one of the nation’s most impactful mentorship organizations. Together, we can prepare kids for school while building brighter futures for the next generation.

How Dove® Is Making a Difference With Big Brothers Big Sisters®

Through the Dove Self-Esteem Project and its partnership with Big Brothers Big Sisters®, Dove is making a powerful impact this school year. Mentorship provides kids with the guidance and encouragement they need to thrive, while Dove’s focus on self-esteem helps them feel confident in who they are.

This Dove back-to-school campaign is more than shopping—it’s about helping families everywhere support Big Brothers Big Sisters® and creating opportunities for young people to believe in themselves and their potential.

How Shoppers Can Make a Difference

Your everyday choices can create lasting change.

• Shop with purpose: When you buy Dove back-to-school products, you’re directly supporting mentorship programs that uplift kids across the country.
• Every Dove purchase helps: For every qualifying Dove item purchased, 5¢ is donated to Big Brothers Big Sisters.
• Simple action, lasting impact: Stocking up on Dove essentials means you’re also investing in a future where kids feel strong, supported, and capable.

By choosing Dove at Walmart, you’re not just shopping—you’re choosing to support Big Brothers Big Sisters® and make a difference.

Sign Up to Support Big Brothers Big Sisters®

Want to do more than shop? You can join the movement.

By signing up to support Big Brothers Big Sisters®, you’ll help Dove continue building confidence in the next generation. Whether through a donation or volunteering your time, your involvement ensures that mentorship programs remain strong and impactful.

Strike a Pose: Celebrate Back-to-School Spirit

Confidence is contagious! Celebrate back-to-school season by showing your spirit—strike a pose and share your style. Just like Dove and Big Brothers Big Sisters, you can spread positivity and inspire others to shine.

Change a Future With Dove Back-to-School

This back-to-school season, you can turn everyday shopping into an act of kindness and empowerment. With every Dove back-to-school purchase, you’re supporting mentorship, building self-esteem, and helping kids step into the classroom with confidence.

Stock up on Dove back-to-school essentials.
Support Big Brothers Big Sisters®.
Celebrate confidence with your community.

Together, we can create brighter futures—one child, one purchase, and one act of mentorship at a time.