Tailgating Made Simple with Hellmann’s means every game day feels like a win. This fall, fuel your tailgates with delicious, crowd-pleasing recipes that bring fans together. From creamy dips to hearty sandwiches, Hellmann’s delivers the rich flavor that makes every bite a touchdown. And with Sam’s Club, it’s easy to stock up and save $3 off on your favorite game day essentials.

Find Your MVP

Which Recipe Matches Your Game Day Vibe?

Every host has a go-to dish. With Tailgating Made Simple with Hellmann’s, finding your MVP recipe is easier than ever. Take our quick quiz to discover which dish will score big points with your crowd — from zesty dips to filling mains, there’s a flavor for every fan.

Get Winning Tips

Touchdown Tips to Win Every Tailgate

Game day success goes beyond the scoreboard. With Hellmann’s, you’ll find the little details that keep your tailgate stress-free and fun:

• Create a menu featuring quick-prep recipes that are full of flavor.
• Keep essentials like condiments and cool drinks organized.
• Don’t forget game day basics — napkins, serving spoons, and easy cleanup items.

Shop at Sam’s Club

Stock Up on Hellmann’s + Save

Make your shopping run part of the game plan. From now through 9/21, Sam’s Club is offering $3 off Hellmann’s® squeeze bottles — perfect for sandwiches, wraps, and dips.

With Tailgating Made Simple with Hellmann’s, you’ll always have the right flavor on hand to fuel your football season.

Your Game Day Tailgating Recipe Playbook

Ready to build your lineup? The Tailgating Made Simple with Hellmann’s recipe survey helps you pick the right dishes based on your time, taste, and preferences:

• What type of dish are you craving?
• How much prep time do you have?
• Do you have dietary preferences?
• Which main ingredient sounds best?

Your answers unlock recipes that are quick, flavorful, and perfect for game day gatherings.

With Tailgating Made Simple with Hellmann’s, you don’t just serve food — you create game day moments your friends and family will love. From discovering your MVP recipe to stocking up at Sam’s Club, Hellmann’s® makes every tailgate a flavorful win.

So get your recipes ready, grab your squeeze bottles, and let Hellmann’s game day flavors turn your next tailgate into a touchdown.